- Be an Attention-Grabber: Recruiters and HR departments get sent a lot of CVs and resumes. This means their time and attention is limited. So it’s about making your LinkedIn profile stand out. Get a friend to take the ‘scan test’ and ask them to feed back the key information that jumps out about you. We bet it’s things like your heading, titles, the keywords in your summary, and the number of times you’ve been endorsed. To get attention on the social network, make sure that your bio is snappy, accurate, to the point and formatted for quick and easy scanning. Most importantly, save recruiters valuable time by identifying your value proposition instantly.
- Appeal to Your Target Audience: As a digital marketer, you need to consider the impact your LinkedIn profile will have on your target audience. Will it engage, entice, intrigue? Does it communicate your value proposition? Consider the information recruiters want and need to see before making an informed decision to recommend you.
- Highlight Your Skills: Digital recruiters want to see a track record of success in your LinkedIn profile. Highlight relevant work experience, including digital marketing roles, internships, and projects. Provide details about your responsibilities, achievements, and measurable results.
- Showcase Your Personality: Your LinkedIn profile is not just a place to list your work experience. It’s also a place to showcase your personality. Share your interests, passions, and hobbies. This will help recruiters get a better sense of who you are as a person and whether you would be a good fit for their company culture.
- Stay Up-to-Date: Digital marketing is a fast-paced industry, and recruiters want to see that you’re keeping up with the latest trends and technologies. Make sure your LinkedIn profile is up-to-date with your latest skills, certifications, and accomplishments.
- Be Professional: Finally, it’s important to remember that LinkedIn is a professional networking site. Make sure your profile picture is professional and that your content is appropriate for a professional audience. Avoid using slang or overly casual language, and always proofread your content for errors.
